What is Google Analytics?
Google Analytics is a web analytics service offered by Google Inc that tracks and reports website visitors and their behavior and how they are interacting with your website content. Web analytics most important thing for digital marketing to check the effectiveness of their marketing campaigns and website performance to grow your business.
Analytics Course Modules:
Module – 1 Introducing Google Analytics
Lesson – 1 Why digital analytics?
Lesson – 2 How Google Analytics works
Lesson – 3 Google Analytics setup
Lesson – 4 How to set up views with filters
Module – 2 The Google Analytics Interface
Lesson – 1 Navigating Google Analytics
Lesson – 2 Understanding overview reports
Lesson – 3 Understanding full reports
Lesson – 4 How to share reports
Lesson – 5 How to set up dashboards and shortcuts
Module – 3 Basic Reports
Lesson – 1 Audience reports
Lesson – 2 Acquisition reports
Lesson – 3 Behavior reports
Module – 4 Basic Campaign and Conversion Tracking
Lesson – 1 How to measure Custom Campaigns
Lesson – 2 Tracking campaigns with the URL Builder
Lesson – 3 Use Goals to measure business objectives
Lesson – 4 How to measure Google Ads campaigns
Lesson – 5 Course review and next steps
Clicky web analytics, Hotjar web analytics & Google tag manager.