Google Ads Mastery Course

Master the art of Google Ads and learn how to create, manage, and optimize successful ad campaigns with Indicus Academy’s Google Ads Mastery Course. This live 1-on-1 personalized training will guide you through everything you need to know to increase traffic, generate leads, and grow your business using paid search advertising on Google. Perfect for beginners and professionals alike, this course will help you make the most out of your Google Ads investment.

Course Overview

• Mode: Available Online, Offline, and Self-Paced (with recorded sessions).

• Training Type: Live 1-on-1 personalized instruction tailored to your needs.

• Duration: 7 days of in-depth Google Ads training.

• Certification: Google Ads Mastery Certification upon completion.

• Support: Includes 3-month post-training support for real-time implementation.

Course Outcomes

By completing this course, you will:

• Understand the fundamentals of Google Ads and pay-per-click (PPC) advertising.

• Create and manage effective Search, Display, Video, and Shopping campaigns.

• Perform advanced keyword research and set bidding strategies.

• Optimize ads to improve Quality Score, Ad Rank, and click-through rates (CTR).

• Use conversion tracking and Google Analytics to measure performance.

• Discover best practices for budget management and campaign scaling.

• Implement remarketing strategies to increase conversions.

Course Modules

1. Introduction to Google Ads

• Overview of Google Ads and PPC advertising.

• Understanding the Google Ads interface and key terminologies.

• Setting up Google Ads accounts and billing.

2. Keyword Research & Strategy

• Conducting keyword research with Google’s Keyword Planner.

• Creating keyword lists and grouping them effectively.

• Bidding strategies: manual vs. automated bidding.

3. Creating Effective Search Campaigns

• Structuring campaigns and ad groups for maximum performance.

• Writing compelling ad copy with effective headlines and descriptions.

• Best practices for using ad extensions to enhance visibility.

4. Display, Video, and Shopping Ads

• Setting up display campaigns for brand awareness.

• Running video ads on YouTube and Google’s video partners.

• Creating Shopping Ads for e-commerce businesses to promote products.

5. Campaign Optimization & Budget Management

• Optimizing ads for better Quality Score and Ad Rank.

• Adjusting bids and budgets for maximum ROI.

• Using negative keywords and ad testing to improve performance.

6. Tracking Conversions & Analytics

• Setting up conversion tracking to measure ad success.

• Integrating Google Analytics with Google Ads.

• Analyzing campaign data to improve future performance.

7. Remarketing & Scaling Campaigns

• Implementing remarketing campaigns to re-engage website visitors.

• Strategies for scaling successful campaigns.

• Best practices for budget allocation and improving ROI.

Prerequisites

• Laptop/PC with a modern browser.

• Stable Internet Connection for smooth online learning.

• Basic understanding of online marketing (recommended but not required).

Call to Action

Ready to drive more traffic and leads with Google Ads? Enroll in our Google Ads Mastery Course and start optimizing your campaigns today!

Book your free demo session now and begin mastering Google Ads with Indicus Academy.